Cruiser
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$399.99 - $449.99
It all started with an idea that we could improve upon an American classic. Today, the Electra Cruiser has more than 25 years of refinement built in to enhance the riding experience with modern styling. The result is a less clunky, more ergonomic ride that features our patented Flat Foot Technology•. The single-speed Cruiser 1 is simplicity at its finest.
It's right for you if...
You appreciate the look of a classic beach cruiser, but don't mind extra comfort and modern styling. The Electra Cruiser is a simple, durable bike perfect for a sun-soaked ride on the boardwalk or cruising the streets to your favorite taco shop.
The tech you get
The single-speed Electra Cruiser 1 features a sturdy steel frame paired with alloy rims and stainless-steel spokes on RetroRunner tires. Custom swept back handlebars and coaster brakes make this an easy-to-use and comfortable ride.
The final word
Nothing compares to the comfort and style you find on an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The beach cruiser was our first love. Its timeless style can transport you to a Southern California beach no matter where you are.
- It features our patented Flat Foot Technology® for amazing comfort and control.
- Cruise comfortably on 26" RetroRunner tires and an easy-to-use coaster brake.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$399.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.
$400.00
The Haven Bay 1 is your go-to all-around beach cruiser.
Sporting a sturdy comfort steel frame, waterproof cruiser saddle, and simple, easy-to-use single-speed drivetrain. Our frame geometry allows for a more relaxed riding position, perfect for comfortable cruising wherever you're heading.
$400.00
The Haven Bay 1 is your go-to all-around beach cruiser. Sporting a sturdy comfort steel frame, waterproof cruiser saddle, and simple, easy-to-use single-speed drivetrain. Our frame geometry allows for a more relaxed riding position, perfect for comfortable cruising wherever you're heading.
$439.99 - $569.99
The Electra Cruiser 7D has everything you're looking for in a classic beach cruiser, and a little bit more. Infused with Electra's legendary style and patented Flat Foot Technology, the 7D offers a solid range of gears to handle any hills you may encounter on your way to the beach, your friend's house or around the neighborhood.
It's right for you if...
You value a high-quality, easy riding beach cruiser with an upright riding position and plenty of gears to get you to your destination comfortably and in style. The Cruiser 7D is built to withstand years of use. Choose from a variety of fun, fresh colors and get ready to turn some heads.
The tech you get
Patented Flat Foot Technology provides optimal comfort and control. The Shimano Tourney 7-speed with MEGARANGE gearing and Shimano Revo twist shifter allow for smooth and easy shifting. A sturdy cantilevered frame, alloy rims and stainless-steel spokes will keep you riding in style for years to come.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- The Electra Cruiser 7D embodies the simplicity of the beach cruiser with enough additional gears to tackle some hills.
- Features our patented Flat Foot Technology for amazing comfort and control.
- Cruise comfortably on the boardwalk or bike path with 26" RetroRunner tires.
- Add a bell, basket, fenders or a surf rack to make the most of those long summer days.
$549.95
Our Boss Cruiser is what we’d call seriously casual—designed to be low maintenance, built for comfort, but with the durability to be ridden every day for years on end. The versatile Boss Cruiser 7 gets you up to speed with a Shimano drivetrain and safely to a stop with dual hand brakes.
Legendary Frame Design
These one-piece single-loops stays with trailing dropout plate have been a Boss signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style.
Lightweight
Many cruisers weigh well north of 40 pounds. Not so with the Boss! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride.
Perfect Fit
All Boss frame sizes offer an extra long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position.
Easy To Sit On
The Boss Saddle is as plush as it gets—quilted top, wide body, fully stuffed, and double-loop springs
Smooth Rolling Tires
Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35” footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures.
Comfortable Steering
Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars.
Rust Resistant
Many of the parts specified on our Boss bikes are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand and crank arms.
- Diamond frame design with 6061 aluminum
- Oversized hi-tensile steel tubular unicrown fork
- Alex Y303 36H black anodized alloy wheel set
- 7-speed Shimano Tourney components
$549.95
LEGENDARY FRAME DESIGN
These one-piece single-loops stays with trailing dropout plate have been a Boss signature since 1980. Reducing the number of rear triangle welds makes these frames stronger and stiffer. And we don’t have to swage the tubes to a smaller diameter to mate with standard tabbed dropouts, allowing the stays to remain near constant in diameter, yielding an even stronger frame with a bigger, bolder style.
LIGHTWEIGHT
Many cruisers weigh well north of 40 pounds. Not so with the Boss! Because nothing gets more uncomfortable faster than having to pedal more weight than necessary, we’ve pared as many grams from these bikes as we could. Starting with the lightweight aluminum frame and a parts pick that’s nearly all lightweight alloy parts. The results are bikes just north of 30 pounds that are easy to pedal and more fun to ride.
PERFECT FIT
All Boss frame sizes (and there are six to assure the best possible fit for greater comfort and more secure handling) offer an extra-long stem quill and head tube and hi-rise handlebars for a comfortable, upright ride position
EASY TO SIT ON
The Boss Saddle is as plush as it gets—quilted top, wide body, fully stuffed, double-loop springs—and is offered in both male- and female-specific lengths and widths. The Taxi saddle is as durable as it gets, with an extra-thick 3 mil cover to resist puncture, a flat top that won’t pool water when the Taxi is parked in the rain, box section rails that will never bend, and double-loop springs that comfortably support passengers.
SMOOTH ROLLING TIRES
Our comfort tires have been designed to roll smoothly on pavement, but offer a large 2.35" footprint so that rides on park paths can be managed securely. The additional benefit of that big footprint is larger air volume in the tire and tube, which results in lower air pressure for a more comfortable ride than tires with smaller volumes and higher air pressures.
COMFORTABLE STEERING
Our cruise-control handlebars were designed to promote a comfortable no-weight-on-the-wrists riding position. With just the right sweep and rise, these handlebars meet the rider’s hands without requiring a forward bend at the waist, relieving pressure on the back of the neck. Handlebar width has also been carefully calculated so that when steered from left to right it does not contact the rider, unlike many other cruiser-style handlebars.
RUST RESISTANT
Many of the parts specified on our Boss are made of aluminum to save weight, but also to help preserve the finish of the bike. Aluminum parts include the seat post, seat clamp, stem, rims, front hub, kickstand, and crank arms. We’ve even specified a specially treated chain on the Taxi that protects the chain against rust in even the harshest conditions. In fact, this coating increases the rust-resistance of the chain up to 500 times (!) that of a regular chain.
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